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By Gum

Gone are the days of men simply running their fingers through their hair before leaving the house. Gum salon is the latest brand to launch a collection of male hair styling products – with everything...

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Breathing new life into cosmetics

From acne cream to wrinkle cream… without a break. Shiseido is now targeting a younger audience – women aged 25-35 – with a new skincare line that tackles the stresses of modern life. Ibuki, which...

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Fountain of youth

Can you drink your way to great skin? Apparently so. ‘Fountain: The Beauty Molecule’ is a new supplement which contains resveratrol, an antioxidant found in red wine and grapes. Several studies have...

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The beauty of black magic

Double, double, toil and trouble. The latest trend to hit the beauty industry is black magic –dark, gothic colours, medieval alchemy and religious symbols. Leading the way is French perfume brand Les...

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Stress detox

It doesn’t matter how many times you go to the gym. How many superfoods you squeeze into your diet. Or how expensive your beauty products. If you’re feeling stressed, then your body is too. And that’s...

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Scent stories

Remember trying to make your own perfume when you were little? How much fun it was? And how thoroughly disappointing it smelt? For most of us, the secrets of creating proper perfumes have always...

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No. 1 for No. 2s #OneWipeCharles #DollarShave #ToiletTissue

At the time of writing Dollar Shave Club’s video has been watched by nearly 12 million people. (If you haven’t seen it, you need to asap.) Now founder Michael Dubin has set up One Wipe Charlies – $4...

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Sharp and curlies

One blade, two blades, three blades, four. There’s not an ad break goes by without the latest super-duper multi-blade razor popping up. But has anyone ever stopped to think if more actually means...

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Wash and Grow

Every so often the shampoo industry discovers a new ingredient that changes the market. Game-changers like aloe vera, jojoba oil, cucumber extract, and pomegranate seeds. Well now we could be adding...

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Face: the final frontier

Gold. Algae. Breast milk. Seaweed. Snail slime. Frankincense. Snake venom. Bird droppings. The beauty industry is no stranger to bizarre ingredients (yes, these have all been used in real face creams)....

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